Cameron Pearc

Experimental Applications

Practicing using unconventional resources to create realistic texture

‘Disruption’ College Project

This is an experiment using fullers earth, an unconventional product to create a cracked, stone like texture.

Once dried, the product cracks and flakes off.

Taking inspiration from gargoyles and old buildings, I was able to imitate man made and natural textures

Painting Practice – Makeup Application

Using an airbrush I created a mottled blend of colour to imitate the grey scale of cracked stone.

Adding in darker undertones to deepen cracks to texturise, and highlighting to further enhance

Water Colour Practice

Using watercolour I painted a profile exploring depth using colour to contour the face, providing me with knowledge for practical experiments in college.

In doing so, I was able to create different tonalities in skin colour for realism, discovering how hues of colour can affect the tones of skin. In this case, I used more blue undertones to cool down the skin.

I added Clock hands and numbers to represent the ‘ticking’ of an apparent mechanism further signifying the genre. On reflection, creating the clock components on a bigger scale would have been more beneficial, as they seem to be lost in the cog work.

This was a head piece made for a ‘Paper Project’ in college. Our brief was to construct a wearable item entirely out of paper, exploring construction and design.

Inspired by Steampunk Science Fiction, I constructed a cog work headpiece displaying the mechanical and technological side of the genre. I texturised paper and card to create a rusted effect, enhanced with copper colours to represent a rusted texture.

Visual Merchandising

Pandora

Working as a Supervisor for ‘Pandora’ I spend a lot of my time creating new and innovative displays that are striking to the customer. Interior merchandising is an extremely important part in increasing footfall for new customers ultimately increasing sales.

This is our ‘New Arrivals’ display, crafted from a Global guideline that all stores must follow.

It’s my job to replicate the guideline physically in the display windows, with the main goal to be that the new collection of product is displayed to perfection. This includes : ensuring the angle of the lighting is in direct contact with the product, the product is level with each other and that the props are positioned off set to the lighting to enhance the display.

For this particular cabinet, I made the decision to add an extra earring stand on the right side of the visual photo. This went against the guideline, however, by displaying earrings in a stacked setting, this increases the likelihood of customers buying more than one pair, ultimately benefiting the store sales targets and the company as a whole.

I chose to put the ‘Red Heart Studs’ on a single stand as well as on the extra earring prop, to show a variety of styling ideas customers can achieve.

https://uk.pandora.net/en/earrings/earrings/stud-earrings/red-heart-stud-earrings/292549C01.html

This display was to ‘Story Tell’ our jewellery to the customers showing that there’s something for every occasion.

Top Cab – Spiritual and Celestial
Middle Cab – Rose Gold Floral
Bottom Left Cab – The Perfect Wedding Day
Bottom Right Cab – Styling Hoop Earrings

I kept this cabinet quite simplistic compared to the others, considering overall appearance as well as the customers, directing it to consumers who prefer dainty jewellery pieces.

Starting with Charm bracelets to display charms, leading into alternative ways of wearing charms – in this case on hoop earrings, showing how customers can change their jewellery style by just swapping charms from one place to another.

Tailoring this to customers who prefer rose gold over other metal preferences leads to a higher price point of sales, meaning that I had to make careful considerations when creating the displays in order to show that there’s something for everyone, thus being the only cabinet that consists of rose gold. All other cabinets mostly consist of only sterling – being of a lover price point meaning there’s something for every customers budget.

Middle Cab – Rose Gold Floral

PROJECT NEXT

On reflection, I would add in a pink base board to match the pink back board tying in with the rose gold theme for an added pop of colour creating a striking display subtly. Especially as its the middle cab, this would ad emphasis on the whole display.